What is loyalty rewards program ?

By definition, a customer loyalty program is a marketing approach that recognizes and rewards customers who purchase or engage with a brand on a recurring basis. A company may dole out points or perks, and graduate customers to higher levels of loyalty the more they buy. These incentives and specific benefits often result in the customer becoming a more regular consumer or the ideal a brand promoter. Benefits may involve free merchandise, rewards, coupons, or insider perks like early access to new products.